This week's Buzz 25

Who fans are watching right now.

Fan Equity measures what fans actually do, every day, for athletes, teams, stars, shows, films and brands, and ranks them on one scale. Here's who's breaking through this week.

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Updated daily
The chart

The Buzz 25

The 25 names drawing the most attention this week, across sports, entertainment and brands.

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How it's ranked: Buzz blends how much fan attention a name is drawing with how fast it's rising against its own recent norm. Every name is scored on the same scale, and no single category can take more than five spots.
Pre-launch

Coming Soon

New shows, films and Broadway openings build buzz before they launch. These are the ones building the most right now.

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The Fan Equity Index

Leaders in every world

The full index scores every name on reach, intensity, momentum and spending power. Here are the top five in each world. Clients get the complete rankings, side-by-side comparisons and brand-fit analysis.

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Method

Built on real signals

No surveys, no panels. Fan Equity is built from real fan behavior across multiple proprietary signals, collected automatically every day.

Attention

How many fans are actively seeking out a name, every day, with years of history behind it.

Engagement

How strongly fans respond, measured per fan, so passion counts as much as size.

Momentum

Whether interest and coverage are rising or cooling, compared with each name's own norm.

Spending power

The economic weight behind each fanbase, from market wealth to what fans pay to show up.

For brands, media and teams

Get the full index

Request access to the complete Fan Equity Index and the weekly Buzz 25 briefing.

  • Every name ranked, in every world, updated daily
  • Compare any athletes, teams, stars, titles or brands side by side
  • Brand fit: which categories land with each fanbase
  • Pre-launch buzz tracking for your releases