Skydance owns what people watch. Netflix owns where they go.

The $110 billion deal is done. Paramount and Warner Bros. Discovery closed their merger this week, and the combined company now goes by one name: Skydance.

The coverage has been about debt, theaters and who runs what. We looked at something simpler. Where are people actually paying attention, and how much of it does the new company own?

The answer is: a lot. More than anyone else.

The biggest owner of TV attention

Across the 250 shows Fan Equity tracks, Skydance's shows now hold about 34% of all the attention. That's more than double anyone else. Disney's shows hold 15%, Netflix's 14% and Apple's 13%.

Most of it comes from the Warner side, about 20% on its own. Lanterns is the single biggest show we track right now, at roughly 5% of all TV attention, and House of the Dragon, The Pitt, the new Harry Potter series and A Knight of the Seven Kingdoms sit in the same column. So does the back catalog: Game of Thrones and The Sopranos still draw more attention than most new shows. Paramount adds another 14% with MobLand, Landman, Yellowstone and the new Dutton Ranch, South Park, The Big Bang Theory and the CBS procedurals.

Movies: depth, not one big hit

In film, the picture is different. Skydance titles hold about 17% of the movie attention we track, spread across roughly 30 films: Digger, Supergirl, Practical Magic 2, Weapons, Dune: Part Three and more. Universal (24%) and Sony (21%) are ahead right now, but mostly on the strength of a single movie each. The Odyssey alone is about 19% of all movie attention. Spider-Man: Brand New Day is about 15%.

A slate with no one dominant title is less exciting in any given week. It's also less fragile.

The hard part: the front door

Here's the number we keep coming back to.

Netflix's shows get about 23 times as much attention as the name "Netflix." Skydance's shows get about 117 times as much attention as HBO Max and Paramount+ combined. Put together, those two streaming brands draw about half the attention of Netflix's name alone.

Skydance owns what people watch. Netflix owns where they go.

That gap is the real assignment for the single streaming service the company plans to build. Fans already know the shows. They don't think of HBO Max or Paramount+ as the place they go first.

What we'll be watching: whether the merged service ends up with more attention than its two parts had, or less. When two brands become one, the attention rarely just adds up.

How we measured: share of attention over the 13 weeks to October 6, 2026, across the 250 shows and roughly 100 films, networks and streaming services Fan Equity tracks. Shows were assigned to the owner of the network or service they air on; films to the studio that releases them, leaving out a handful we couldn't place with confidence.